Understand your context

Brand & identity research

How well does your internal identity align with your external image? We can help you measure image-identity alignment and develop a roadmap for effective visual and verbal communication.       

Sector/competitive analysis

Use research to understand the context where you serve, or directions to better distinguish your organization from others. Constituent input leads to a visual display that enables you to chart a course.      

Scenario development

Things change. Smart organizations assess which scenarios are mostly likely and impactful--and prepare accordingly. We help you use internal and external sources  to prepare for multiple futures.

I'd like more info on context/market research

Understand your constituents

Audience segmentation 

Treating everyone the same is impersonal; treating each person uniquely is impractical. Segmentation provides a middle ground. We'll help you create and describe meaningful groups of people based on shared values, behaviors, or other characteristics.

Ad/appeal development

Use research to craft effective messages. We help you gather feedback and compare it against your criteria to understand what works and why. Qualitative and quantitative methods are often combined to yield insights.   

Loyalty & retention modeling

Which members or donors are most likely to continue or renew? To refer others? Your data contains the answers. After creating predictive models, we can score records and provide instructions for future scoring.

Acquisition & campaign modeling​

Learn from historical campaign data or test new ideas before roll-out to optimize returns and get the most from your marketing budget.

Customer journey mapping

Explore the paths that your constituents follow as they give, visit your website, volunteer, etc. A combination of sources can be used to identify and profile journeys.​

Impact assessment

Celebrate success, learn to improve, and affirm accountability. We partner with Calvin Edwards & Company to help you clarify outcomes and indicators, design a measurement system, conduct fieldwork and produce reports and dashboards.

I'd like more info on constituent research

Understand your solutions

Product/service design

Which ideas are worth pursuing—and which ones need to be dropped or re-worked? Research can help at each stage: idea generation, concept testing, design, product testing, pricing and promotion. We help you understand what people value and how they choose among alternatives.

Theory of change

Articulating how your organization helps change lives can build team unity, sharpen communication, improve decision making, and lay a foundation for measuring impact. In partnership with Calvin Edwards & Company, we lead workshops to help your team clearly document its theory.

Fruitful & promising practices

Learn from the successes and failures of those who have been there. We help you document and share best/fruitful practices based on objective results—and pair the tried-and-true with the most promising practices of innovators.

I'd like more info on solutions research

Understand your team

Recruiting/pipeline analysis

See people move more quickly and efficiently from recruits to productive staff members. Analysis can increase your inflow of quality candidates, reduce bottlenecks and improve yield.

Loyalty/retention modeling

Keeping the good people you have is one of the best investments an organization can make. We can help you leverage existing data or gather new info to learn how to increase staff retention and loyalty.

Exit interviews

Most employees leave for a combination of reasons—some of which are easier to share with your HR department than others. A trusted third party can help you hear the whole truth—and address attrition factors within your control.

I'd like more info on personnel research