Brand & identity research
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Your organization has an identity—an internal understanding of who you are and what you stand for. It also has an image—a set of impressions held by external audiences. The goal of branding is aligning your external image with your internal identity. McGee Research can help you discover the conscious and unconscious associations held by key audiences—measuring your image-identity alignment and developing a roadmap for effective visual and verbal communication. This is often combined with competitive mapping.