Awareness & Favorability Testing
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You can’t influence those who don’t know you. Organizations are consistently surprised at how few of their core constituents consider them a priority, can describe their work, or even recall that they have made a gift or a purchase! A third-party researcher is essential to measure awareness and favorability. McGee Research will help you sample your target market, develop a questionnaire to measure aided and unaided awareness, and conduct fieldwork online and/or offline. Deliverables include a professional report of results and recommendations for reaching key segments. This is often combined with ad/appeal testing.